Outfit Branding & Design | Ya Write Logo & Identity
Outfit Branding & Design is a brand-center design firm dedicated to effective brand strategy and bold visual graphic design.
branding, brand, identity, design, graphic design, logos, illustration, design, graphics, brand strategy
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Ya Write Logo & Identity

Ya Write is a personal development service and community that aims to empower and enlighten its members through the power of long-term journaling. With its 20-year plan and highly personalized approach, Ya Write provides coaching, support and a proprietary journaling methodology that maximizes each person’s ability to live intentionally.


This logo’s iconmark is a visual metaphor: journaling as a guide for life’s journey. The pencil represents writing and points upward in an optimistic manner while also emulating the pointing needle of a compass or timer.



The stark minimal black and white identity, paired with a host of different logo variants, present a personality of directness, streamlined focus, and timeless, pragmatic aesthetic.