Ya Write is a personal development service and community that aims to empower and enlighten its members through the power of long-term journaling. With its 20-year plan and highly personalized approach, Ya Write provides coaching, support and a proprietary journaling methodology that maximizes each person’s ability to live intentionally.
This logo’s iconmark is a visual metaphor: journaling as a guide for life’s journey. The pencil represents writing and points upward in an optimistic manner while also emulating the pointing needle of a compass or timer.
The stark minimal black and white identity, paired with a host of different logo variants, present a personality of directness, streamlined focus, and timeless, pragmatic aesthetic.
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