Ullr Digital is a design-driven web development firm that aims to build sites with greater efficiency, usability and aesthetic.
Taken from the moniker of the Norse god of snow, we developed the name Ullr to describe and characterize the sparse minimalism, and clean code at the center of the brand’s persona. From this strategy, we created a logo wordmark slyly derived from the two forward slashes so commonly found in web programming.
We then expanded the identity with chilly, Arctic-inspired colors and glacial photography, as well as a tagline that expresses Ullr’s primary principle of marrying form & function.
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