Outfit Branding & Design | The Flower Pot Logo & Identity
For The Flower Pot, an online cannabis and CBD retailer, we created a logo and visual identity for that the communicates warm, sophisticated and highly expressive (and a little psychedelic) personality of the brand, while subverting traditional motifs and perceptions about the marijuana industry.
cannabis branding, graphic design, logo design, marijuana branding, contemporary branding, modern branding, CBD branding, cannabis logo, the flower pot,
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The Flower Pot Logo & Identity

The Flower Pot is a Los Angeles, CA-based online retailer offering “premium, plant-based products and exquisitely designed accessories to bring you balance and bliss.” The company’s values center around empowering women entrepreneurship and providing a “safe place for exploration and experimentation.”


Working with owner and founder Rebecca Kershberg, we developed a story focused on connecting its audience to high-end alternative health and wellness remedies and a forward thinking, open, supportive community. This mix of sophistication and approachability defines the brand personality.


Remixing traditional motifs with mind-bending psychedelia, we created a signature, dreamy illustrative print, subversive, teatime-inspired patterns, a natural, sun-soaked palette, and vivid iconography. We also produced surreal, large-scale collages to give the brand even greater dimensionality.


All of these assets are anchored by elegant yet expressive typefaces, and a clean, refined logomark.


Project deliverables: Brand Strategy, Logo Design, Color Palette, Typography, Textures, Line Illustrations, Iconography, Patterns, Packaging Concepts.


Event photos by Ashley Carucci.



Identity, Illustration, Packaging, Print, Surface Design