Outfit Branding & Design | Piyo Piyo 25th Anniversary Logo
Outfit Branding & Design is a brand-centered design firm dedicated to effective brand strategy and bold visual graphic design.
branding, brand, identity, design, graphic design, logos, illustration, design, graphics, brand strategy, logo design, modern logo design, logo
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Piyo Piyo 25th Anniversary Logo

Piyo Piyo is a Taiwan- and Shanghai-based baby products company known for its innovative products and titular cute character, a yellow baby duck.


In 2015, they approached us to create a commemorative logo to celebrate their 25th anniversary, and create an opportunity for the brand to grow and move forward while still respecting its heritage and storied past.


By understanding the objectives of Piyo Piyo as a company wanting to redefine its brand and retain its core values, we created a mark that literally contains hallmarks and touchstones of its past in concert with symbolic elements that speak to its aim to be “reborn” as well as communicating its primary tenet to provide “nothing less than the best” for its customers’ children.



baby products, Logo, yellow