Outfit Branding & Design | Miki Logo, Identity & Website
Outfit Branding & Design is a brand-center design firm dedicated to effective brand strategy and bold visual graphic design.
branding, brand, identity, design, graphic design, logos, illustration, design, graphics, brand strategy
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Miki Logo, Identity & Website

Miki is a California-based fashion apparel company aimed at helping woman feel chic, confident, comfortable and current through a community of independent, entrepreneurial-minded retailers.


For the logo, we saw Miki’s story as that of a confident, cool, and slightly quirky, rebellious woman. ⠀


The use of a face adorned with sunglasses, a fringe bob and bright fuchsia lipstick, coupled with the brand’s Japanese moniker (the founder’s nickname) exude a youthful and stylishly individual personality.


Inspired by the promise of empowering women to feel like their true selves, we also created a brand color palette, custom patterns and iconography, as well as a full informational website (see iwantmiki.com).



Identity, Print