Miki is a California-based fashion apparel company aimed at helping woman feel chic, confident, comfortable and current through a community of independent, entrepreneurial-minded retailers.
For the logo, we saw Miki’s story as that of a confident, cool, and slightly quirky, rebellious woman. ⠀
The use of a face adorned with sunglasses, a fringe bob and bright fuchsia lipstick, coupled with the brand’s Japanese moniker (the founder’s nickname) exude a youthful and stylishly individual personality.
Inspired by the promise of empowering women to feel like their true selves, we also created a brand color palette, custom patterns and iconography, as well as a full informational website (see iwantmiki.com).
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