Outfit Branding & Design | Miki Logo, Identity & Website
Outfit Branding & Design is a brand-centered design firm dedicated to effective brand strategy and bold visual graphic design.
branding, brand, identity, design, graphic design, logos, illustration, design, graphics, brand strategy, logo design, modern logo design, logo
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Miki Logo, Identity & Website

Miki is a California-based fashion apparel company aimed at helping woman feel chic, confident, comfortable and current through a community of independent, entrepreneurial-minded retailers.


For the logo, we saw Miki’s story as that of a confident, cool, and slightly quirky, rebellious woman. ⠀


The use of a face adorned with sunglasses, a fringe bob and bright fuchsia lipstick, coupled with the brand’s Japanese moniker (the founder’s nickname) exude a youthful and stylishly individual personality.


Inspired by the promise of empowering women to feel like their true selves, we also created a brand color palette, custom patterns and iconography, as well as a full informational website (see iwantmiki.com).



Identity, Print