Master Transportation Bus Manufacturing Ltd. (or Master Bus) is a Taiwan-based, high capacity vehicle manufacturer aimed at bringing green technology and energy-efficiency to the Southeast Asian public transit market.
Through our initial discovery process, we helped define the brand’s story of leading the bus manufacturing industry towards a smarter, more efficient and easier process and experience–now and into the future. With a palette of lush, vibrant greens inspired by forestry and innovation, we centered the identity on a forward-leaning “M” coil mark that recalls transition, flexibility, and transit; all aspects central to the core values and themes of the brand.
The result is sleek, modern, yet ultimately grounded and credible with an assertive and streamlined look that communicates the future-facing personality of Master.
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