Fleeps is a Colorado-based fashion brand started by entrepreneur Kael Robinson that sells stylish and versatile rubber sandals, while also supporting non-profit charities that provide education for girls in developing countries.
Outfit Branding & Design worked with Fleeps to articulate and identify a platform based on core values of social consciousness and versatile style, as well as the narrative that Fleeps impacts not only your style, but your perspective on the world and the role of education in empowering girls.
Through this strategy, we created a comprehensive brand system including logo design, patterns, icons, colors, packaging, illustrations, calligraphy and website. The result is an identity that is clean, fun, and expressive, but also unique, internationally appealing, earnest, and stylish.
Additional photography by:
Oscar & Alice Photography
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