Outfit Branding & Design | Coffee Company Logo & Branding for Beanfolk by Outfit Branding & Design
Coffee Company Logo & Branding for Beanfolk by Outfit Branding & Design. Modern, organic, colorful branding for Shanghai-based Beanfolk coffee. Inspired by Papua New Guinea, Outfit uses a highly strategic approach to creating beautiful, vibrant and modern branding and packaging concepts.
coffee branding, logo design, brand strategy, graphic design, modern logo
portfolio_page-template-default,single,single-portfolio_page,postid-1021,ajax_fade,page_not_loaded,,qode_grid_1300,qode_popup_menu_push_text_right,qode-content-sidebar-responsive,qode-child-theme-ver-1.0.0,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Beanfolk Logo & Identity

Beanfolk is a Shanghai-based coffee company focused on providing the most unique and exotic coffee and coffee-based products with the highest levels of quality, rarity and taste. The company’s main imports come from the isles of Papua New Guinea.


From these very special and exclusive products and services, we identified a story about offering sophisticated yet ‘wild’ experiences that reward and encourage open-mindedness, exploration and expanding one’s palate: Beanfolk is the premium guide to the adventurous world of exotic coffee.


Inspired by Beanfolk’s connection to Papua New Guinea, as well as its commitment to creativity, sustainability and craft, we translated this brand story into vibrant, organic textures, colors, and intricate linear motifs—all tempered by panel blocking and contemporary, clean typography.


A balanced blend of the raw and the refined.


Project deliverables: Brand Strategy, Logo Design, Color Palette, Typography, Textures, Line Illustrations, Iconography, Packaging & Stationery Concepts.



Identity, Packaging, Print